SEA & SAGE AUDUBON SOCIETY
Mar. 24, 2002
People with Nature: Our Strategic Vision
Sea and Sage Audubon Society is a leader
in creating an understanding of nature in Orange County, through conservation,
research and environmental education programs for children and adults.
This is accomplished with classes, field activities, publications and volunteer
Sea and Sage Audubon Society has been and
continues to be a leader in conservation by emphasizing the protection
of birds, other wildlife, and their habitats. In Orange County, Sea
and Sage Audubon Society has been a leader in environmental causes and
environmental education for many years and continues its innovative leadership.
Our many and varied educational programs for all ages are designed to give
the citizens of our County a better awareness of our environment and the
need to protect it for future generations.
Sea and Sage Audubon Society is part of
a national network, which began over a century ago, of over 500,000 members,
volunteers, local chapters, centers and sanctuaries, professional staff,
and supporters. This network is united in its efforts as a conservation
organization that promotes protection for birds, endangered species, critical
habitats, important ecosystems, and the science-based management and protection
Within California, a statewide membership
of 66,000 within 51 local chapters, including Sea and Sage Audubon Society,
is working together with Audubon California to build a stronger Audubon
movement, more responsive to local conservation needs and opportunities.
We focus on people.
Sea and Sage Audubon Society works
to connect people with nature, daily in their homes and communities, and
through larger environmental issues that unite us as citizens of Earth.
We believe that a richer understanding and appreciation of the environment
will inspire each of us to protect nature, and will enhance the enjoyment
of our lives. From inner cities to suburbs to rural California, we engage
people in conservation.
We engage all
parts of our society. Sea and Sage Audubon Society, like many
of its sister organizations, presents a membership profile that is predominantly
white, older and upper middle-class, characteristics not in step with the
emerging demographic trend in the nation, especially in Orange County.
We need to address the imbalance between our composition today and the
demography of tomorrow and actively become part of the newer communities
of Orange County. We do this by going to new places, speaking the language
that is spoken there, and incorporating the needs and values of new members
into our goals.
We emphasize education
at all levels. Education is cherished by all parts of our society.
Literacy in all its forms is seen as the key to advancement. But true literacy
requires that a love of learning be developed at an early age and be maintained
throughout life. Engaging people in the study and appreciation of nature
is both a product we can offer, and a tool with which we can affect a lasting
impact on society.
We get our hands
dirty. We are becoming a society largely detached from the natural
world. The time children spend outdoors in nature can be measured in minutes
per week. How can a generation that has never seen a butterfly, that has
never planted a tree or flower, that has never walked along a beach or
on a mountain trail, learn to value nature? We will find places where nature
and people intersect, and develop our programs there, outside, in the soil.
We are experts
on wildlife. Sea and Sage Audubon Society is respected for the
role we have played in wildlife conservation. We will use new members,
new organizational growth, and reaffirmed community support to strengthen
and expand our conservation programs — locally, regionally, and nationally.
We are credible.
Sea and Sage Audubon Society's tradition of scientific research and Citizen
Science confers authority and credibility. It is the cornerstone of our
commitment to conservation and forms a basis for our publications, our
advocacy and our mission. Through our Partners In Flight program,
we are united with many other organizations in ongoing bird conservation
efforts, and we concentrate our attention on areas of high bird diversity
or critical habitat.
We value partnerships.
Sea and Sage Audubon Society will establish and nurture effective partnerships
with other chapters and other organizations toward achieving our strategic
vision. Our goals are large, but by strategically partnering with existing
place-based projects and effective communication and networking, we can
more quickly and effectively deliver important conservation results today,
and build a stronger and diverse environmental constituency for tomorrow.
SEA & SAGE NETWORK
Sea and Sage Audubon Society is part of
a network engaging people at all levels of society. All participants in
Sea and Sage Audubon Society --- members, volunteers, donors, and
staff, in conjunction with other chapters --- are unified by a common philosophy,
a commitment to shared conservation and educational goals and objectives,
the collaboration of staff and volunteers, and mutual trust and respect.
Membership is the core mechanism for involving people in Sea and Sage Audubon
Society's programs. Our membership supports the Chapter's programs
and philosophy. Our communication with members through chapter activities,
our website, meetings, and targeted communications is the first step for
involving people in nature.
Donors contribute important resources for our programs. By creating an
effective, efficient and focused organization, Sea and Sage Audubon gives
donors the opportunity to contribute to programs that work in and partner
with the communities of Orange County, accomplishing important conservation
Sea and Sage Audubon Society is a leader on local conservation issues,
an important partner with other chapters and Audubon California on regional
conservation issues, and a key contributor to setting and accomplishing
local conservation priorities. We provide local leadership and deliver
programs emphasizing conservation, education, habitat restoration and recreation.
One of the keys to involving and motivating people is to work from the
places where they live, the places that they knew as children, and the
places where their children learn about the world. Sanctuaries and
parks, along with the San Joaquin Wildlife Sanctuary where Sea and Sage
is headquartered, offer contact with nature "from the inside" where birds
and other wildlife can be experienced. We nurture an awareness and
appreciation for nature and create effective and involved leadership in
environmental issues. We concentrate efforts to help sanctuaries
and parks interpret their surroundings.
We have identified six core strategies
for Sea and Sage Audubon Society to implement in the next five years. These
strategies and associated goals and objectives will result in Sea and Sage
Audubon Society becoming the most effective Orange County environmental
organization, fulfilling our mission and the missions of Audubon California
and National Audubon Society. We will deliver important conservation
results today, while building for tomorrow a stronger and more diverse
constituency for conservation.
Sea and Sage Audubon Society continues to develop and promote nature education
programs, connecting people to nature across Orange County, throughout
the region, and beyond.
Restore and protect bird populations and important bird and wildlife habitats
and build a permanent constituency for ongoing conservation of wildlife
Chapter's Network. Establish clear roles, responsibilities,
and resources appropriate for all the parts of Sea and Sage Audubon Society,
establishing a higher level of effective collaboration and accountability.
and Outreach. Increase awareness of Sea and Sage Audubon
Society and its mission throughout Orange County and beyond, resulting
in increased public support for our programs.
Diversify the composition of the Board of Sea and Sage Audubon Society.
Development. Build the infrastructure necessary to significantly
increase fund development revenue and to create and maintain strong relationships
with donors and supporters.
the successful implementation of this Strategic Plan, we envision a Sea
and Sage Audubon Society that in five years will:
a nature education program that will reach all of the Orange County community;
through a combination of communication strategies, Orange County's population
on a regular basis with a science-based message that advances our conservation
and educational goals;
key local efforts to conserve and restore much of the remaining undeveloped
non-urban acreage in Orange County, focused on important bird and other
our chapter membership to more accurately represent Orange County's diverse
involvement in Orange County in support of key conservation project
and policy goals around the County.